Virgin Atlantic Airways' Design Thinking Process

Design Process

• Research and development

• Design development: creation of detailed design specification (DDS)

• Series of meetings: Initial technical coordination meeting (ITCM), preliminary design review (PDR), Critical design review (CDR), First Article inspection (FAI)

• Implementation

• Evaluation

Unique Features

• Use of both internal and external design inputs

• Importance placed on service design

Credits

All rights of information belong to the company.