Lego's Design Thinking Process

Design Process

• The Design for Business Process

• Four prototyping phases: P0 to P3, namely portfolio kick-off, opportunity freeze, concept freeze, portfolio freeze

• Five manufacturing phases: M1 to M5, namely project kick-off, business freeze, product freeze, communication freeze, procurement freeze

• Use of an innovation model, a foundation overview and a roadmap

Unique Features

• Highly structured process

• New tools and techniques: Design DNA, Design Practice

• Separate department for conceptual innovation: Concept lab

Credits

All rights of information belong to the company.