Starbucks' Design Thinking Process

Design Process

• The Global creative process way: subway map of process

• Concept Heights: development of concepts, presentation and approval

• Downtown: implementation of design proposals, final approval

• Production district: sign-off and contact with manufacturers

• Theme selection-concept development-approval-deliver-evaluation

Unique Features

• Book of brand guidelines

• Interactive and gamified process

Credits

All rights of information belong to the company.